Our CEO loves a Sprite Zero but refuses to buy it from a store because of the plastic bottle it comes in. We’re not kidding. The only way we can not pass up one is from the drive-through at McDonald’s, where they refill a Stanley cup. Hooray for McDonald’s!
In a world where consumers are becoming more conscious of their environmental impact, brands are stepping up to meet this demand for sustainability. Coca-Cola Sprite has recently made waves by removing labels from their bottles in a bold trial to simplify recycling. According to Javier Meza, the move is designed to reduce the complexity of recycling processes and to encourage better practices by consumers. This step is an example of sensory marketing at play, where the product itself becomes the message: “We care about the planet.”
You can read more about this initiative in Coca-Cola’s official release: Coca-Cola Strips Sprite Labels in UK: Label-less Packaging Trial
While Sprite’s new design makes a statement, it’s also deeply aligned with a larger global effort to reduce the strain on our planet’s resources. Relocate MENA works closely with the EPDA in Ras Al Khaimah to clean up our stunning beaches, which are FULL of empty drinks bottles. Single-use plastics, which have long been a staple of the beverage industry, are among the primary contributors to landfill overflow and ocean pollution. The United Nations reports that 8 million metric tons of plastic waste enter the ocean every year, and plastic bottles are one of the most common culprits. Each bottle may take hundreds of years to decompose, leaving an indelible mark on our ecosystems. Additionally, plastic waste accounts for a massive portion of the nearly 300 million tons of plastic produced annually, with a significant percentage of it being single-use.
This is where Coca-Cola Sprite’s decision to strip away the label becomes so important. By eliminating plastic labels, the company is reducing the complexity of recycling bottles, making it easier for consumers to dispose of them correctly and responsibly. This small but impactful change signals that sustainability doesn’t just start with the product but continues in the way we approach design, consumption, and waste.
How Relocate MENA is making a difference
At Relocate MENA, we share this commitment to sustainability. In fact, we’ve made conscious efforts to minimise waste and our carbon footprint in everything we do. Here’s how we’re making a difference:
No Single-Use Plastic
We ensure that none of our materials involve single-use plastics. In the world of global mobility, this is critical. From packaging to the logistics of moving goods, we’ve eliminated plastics in favour of recyclable, eco-friendly materials and groupage shipping, which minimises waste by consolidating shipments and reducing the need for excessive packaging.
Digital-Only Documentation
Gone are the days of printing endless paperwork. We’ve gone paperless across all our operations. This not only reduces paper waste but also cuts down on energy consumption. Our team operates with digital contracts, forms, and communication, ensuring that everything we do leaves behind the smallest environmental footprint possible.
Sustainable Relocation Practices
When it comes to moving, we go above and beyond. Our relocation packages and services are designed to be as sustainable as possible. By consolidating shipments (groupage) and partnering with eco-conscious shipping lines, we’re reducing the number of trips and packaging materials used. We’re proud to collaborate with clients who prioritise sustainability, such as those whose fleets run on biofuels, reinforcing our shared commitment to the environment.
Eco-Friendly Shipping Lines
Our partnerships with eco-conscious shipping providers reflect our dedication to sustainability. We work with shipping companies that invest in eco-friendly technologies, such as biofuel-powered fleets and carbon-neutral operations. These initiatives help us further reduce our carbon footprint and contribute to a cleaner planet, aligning perfectly with our vision for a greener future.
Commitment to Recycling and Reuse
We understand the importance of waste reduction, and that’s why we encourage our clients to recycle and reuse whenever possible. Whether it’s repurposing boxes, using environmentally friendly packing materials, or advocating for a circular economy, we are proud to be a part of the movement toward reducing waste.
Sustainability isn’t just a trend — it’s a commitment to future generations. By aligning with brands like Coca-Cola and Sprite that are making real, actionable changes, we hope to inspire others in the global mobility industry and beyond to follow suit. The removal of labels from bottles is a reminder that small changes can make a big difference.
We applaud Sprite for leading the way and are excited to continue driving sustainability through our practices. The future of our planet depends on the decisions we make today, and at Relocate MENA, we’re making sure those decisions are environmentally conscious, forward-thinking, and driven by the desire to do better for the world. Some say it’s a cost-cutting exercise; who are we to judge? If we could remove the cardboard from a relocation, we would..
Let’s continue to push for change — not only in the products we use but also in the way we move, live, and interact with the world around us.
If you’re passionate about sustainability and want to learn more about how we’re making a difference in the global mobility space, don’t hesitate to connect with us. Together, we can make an impact, one sustainable choice at a time.
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